|
|
| ACCC
(Australian Competition and Consumer Commission) |
Site has
links on consumer information, pricing inquiry reports, product
safety, etc. |
| AC
Nielsen |
This market
research company has some of its latest market research surveys
available on its homepage. |
| ANZ Industry Reports |
Published regularly through the year, these reports analyse economics trends, forecasts and other issues that are affecting Australian industries and businesses. |
| Brand channel |
The site
provides information relating to brands and branding, it is
updated regularly with full-text feature articles, book reviews,
papers, conferences and registration for free weekly updates. |
| Eighty20 |
Eighty20.com.au
contains the latest census and exclusive business data in an
easy to understand format. Data can be accessed on Australia
as a whole, right down to postcode and census collector districts
(groups of 200 households).
N.B. Password needed to access this resource - please contact
staff at the Information
Services desk for this. |
| Internet
marketing center |
Focusing
on online marketing, this site provides tips, strategies and
secrets. |
| Internet marketing secrets |
Reveal marketing secrets, provide access to marketing resources, and share best practices designed to improve your marketing results. |
| Know
this |
Resources
for those involved in marketing, this also includes tutorials
and how to write a marketing plan. |
| Learn
marketing.net |
For Marketing
learners globally, includes tutorials, lectures quizzes, chat rooms
and glossary of terms. |
| Australian
Market and Social Research Society |
This site
has good links including occasional and conference papers and
research news. |
| Roy
Morgan Research |
Includes findings
of public opinion polls in Australia carried out by Roy Morgan
Research. The findings for the current year and archives of
previous years are available. |
| SWOT
analysis - understanding and using |
| SWOT
analysis - how to perform |
| Web
marketing info center |
L inks to thousands
of on-line articles about effective Web marketing and to on-line
resources for business. |
| |
See also
Public Relations and
Sales and Selling web links |
