Evaluate Online Information

The internet contains a vast amount of information. Online information can come from anywhere. How do you know whether information you find on the internet is reliable and appropriate for your assignment?

To evaluate online information ask a few questions – don’t take things at face value!
If you answer “no” to any of the following questions it doesn’t mean you can’t use a website - you just need to be aware of these factors if you use the information.

Who

Is the creator of the webpage easy to identify?
Is the creator authoritative/credible? What are their qualifications?
Does the creator have any affiliations with other organisations or interests? Is information on the website biased, controversial or misleading?
The quality of information found is often directly related to who is putting it on the web. Consider whether you would ask a vet for advice about a toothache or would you prefer a dentist’s opinion?

What

What topics are covered? How in-depth is the material covered?
Who is the target audience? (Is the level appropriate for your purpose?)
Is the purpose of the web site stated? Is it scholarly or informational?
Is the site free of grammatical, spelling and other typographical errors?
If the site is a commercial site, is it obviously being used as a marketing tool?
Are rules about the use of the content clearly stated? (Look for a copyright statement).

When

How up to date is the information?
When was it last updated?
If links are provided are they active and do they reflect current information?

URLs

The unique address or URL of a webpage will usually tell you what country the site comes from and what type of organisation produced it:

.           com     commercial site
            edu      academic site
            gov      government site
            org       usually a non-profit organization
            net       networked service provider
            asn      an association

.           au        sites from Australia
            uk        sites from the United Kingdom
            nz        sites from New Zealand
URLs without a country code at the end are usually from the USA



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